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EMEA Email Marketing Manager - English


Ref. Number 17-0379
Description Marketing/Communication
Contract info Contract To Recruitment
Language(s) required English (Fluent)
Region Amsterdam Region
Salary € 4000 - € 5500 Monthly
Start date ASAP
Duration 6 months contract with view to extension

Our international client specialising in network and enterprise security is currently looking for an EMEA Email Marketing Manager to join their office in Amsterdam.

The EMEA Email Marketing Manager is responsible for the execution, optimisation, & reporting of EMEA email campaigns, with the objective of delivering increased efficiency, volume and health goals for this channel over time.

The role requires a passionate, positive, customer focused professional who is a champion of the brand and provides the best experience for both the internal customer and end user.

If you have experience managing stakeholder expectations within a decentralised, cross-functional, matrixed organisation, and can deliver a high volume of flawlessly executed campaigns under strict deadlines and shifting priorities, we would love to speak with you.

 

Job Profile for EMEA Email Marketing Manager
Responsibilities will include but not be limited to:

  • Send best in class emails – live and breathe the end user recipient experience of the organisation’s emails
  • Manage the end-to-end process of email creation, localisation, execution, and reporting, including but not limited to working with business stakeholders, creating lists, creating/updating email HTMLs, QA of emails and landing pages, creating simple and complex workflows (including A/B (split) testing), sending proofs and final emails, ensuring accurate attribution/tracking, and delivering systematic reporting
  • Translate data into actionable information and ideas
  • Work with the Global Email Marketing on the development of new processes and procedures to ensure email quality, successful delivery, and click-ability
  • Be an operational subject matter expert of the email sending platform
  • Train internal users on email concepts, metrics, and best practices
  • Own and coordinate the EMEA Demand Generation email calendar and campaign tracker
  • Routinely socialise upcoming sends and historical results
  • Work with local stakeholders (Marketing Program & Field Marketing Managers) to increase email engagement, and market systematically to all marketable email addresses in the company’s database while maintaining the company’s IP reputation
  • Special projects as needed

 

Candidate Profile for EMEA Email Marketing Manager

  • Must be fluent in English, both written and spoken
  • A university degree in a related field
  • 2-4 years of experience in email marketing and/or CRM roles, including a deep understanding of email marketing, automation and optimisation
  • Familiarity with marketing automation, optimisation, and CRM software (e.g. Adobe Marketing Cloud, Eloqua, Marketo, Salesforce, Google Analytics, Optimizely, Tableau, etc.)
  • Experience in marketing, optimisation and process development
  • Experience building welcome, nurture/drip, and re-engagement flows is required
  • Detail-oriented, perfectionist mind-set is critical
  • A strong quantitative focus and data-driven approach
  • Ability to translate complex technical problems and solutions to non-technical team members
  • Excellent strategic and analytical thinking skills
  • Intermediate project and people management skills
  • Interest in the Investor Relations industry and its evolution
  • Ability to thrive in a fast-paced environment
  • Comfortable with ambiguity and constantly shifting priorities
  • Interest in solving complex problems and process development
  • Must have additional skills/knowledge in QA, solutions, testing, translating, customer relationship management, database management, marketing automation, quantitative metrics and be a subject matter expert

 

What Our Client Offers

  • Opportunity to build your network
  • Unique experience in a very international environment
  • Great learning opportunities

 






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